Linguistic tour

Lately I’ve noticed people on the television and the radio - and only people on the television and the radio - saying ‘tour’ so it rhymes with ‘for’. Whereas I, everyone I know, and the dictionary pronounce ‘tour’ rhyming with ‘lure’.

Is this mispronunciation taught in broadcasting school? I’m going to avoid television, radio, and sobriety for the next few months in the hopes this irritating verbal tic is only a passing fad.

Comments

  1. I'm from Pennsylvania and we say "lure" and "tour" like "for". There aren't any rules.

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