The myth of subliminal persuasion
If you’re in the human resources department of the Parallax Corporation you probably already know this : Psychologists Kirsten Ruys and Diedrick Stapel of the Tilburg Institute for Behavioral Economics Research at Tillburg University in The Netherlands have uncovered the first empirical evidence to suggest humans do not need to be aware of the event that caused their mood or feelings in order to be affected by it. The scientists hypothesized that, since humans have evolved to respond quickly and unconsciously to stimuli, they should be able to react to an emotional event without full awareness: “You are likely to live longer if you immediately stop moving at the sight of a growling grizzly bear and do not need full awareness for such a response to be instigated,” explained Ruys and Stapel. The researchers measured people’s thoughts, feelings and behavior to determine whether specific emotions were induced without awareness of their causes…Participants were separated into three groups a...